Bulk SMS/ Email

email marketing, bulk sms, email automation, nexgen email marketing

Email Marketing

Why Email Marketing?

In a constantly evolving digital landscape, tools and platforms come and go. Email, however, has remained a steadfast and dependable channel with 3.2 billion email accounts worldwide. That’s three times more than the number of Facebook and Twitter accounts combined, and if optimized correctly, an email marketing campaign can be all-powerful, driving better returns on investment and higher levels of engagement.

The fact that you can dispense with printing flyers, save trees, and be an email marketing pro? Well, those are just added bonuses!

Formal Definition of email marketing: A structured, systematic process that is one of the most successful channels for delivering highly relevant marketing communications to targeted subscribers.


4 vital steps for an effective email marketing process:

  1. Data: The first step in any email marketing campaign should always be the creation of a subscriber list. This is a compilation of email contacts who have consented to receive your communications (by opting in). You can create as many lists as you need in order to segment your subscribers so that you can target them with relevant, personalized content that they will actually care about.
  2. Design: This step involves deciding which content which step you should include in your email and the design principles you must follow, to ensure that your email ends up in a subscriber’s inbox, ready to engage and excite them.
  3. Delivery: This step is all about the delivery of your marketing emails. You will learn how they are managed through an email service provider (ESP), which facilitates everything from email style and layout to scheduling. This step covers what happens to an email after it has been sent and delivered.
  4. Discovery: Analysis and reporting are fundamental when revising and refining your digital practices. Leveraging analytics tools will allow you to track every cent spent on your email marketing and let you track open rates, total opens, and unique opens. You will be able to track ROI through CTRs, unsubscribers, and bounce rates. Analytics tools are a gateway to highly detailed, clinical data that will enable you to tailor your email marketing strategy, taking into account both your successes and failures.

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