Mobile Marketing

 

Mobile Marketing


Why Mobile Marketing?

People have grown pretty fond of their phones. Their little devices of metal, plastic, and glass are like phantom limbs and they panic if they (gasp!) forget it, even for a few hours. This addiction means that consumers have become used to having their mobile devices with them constantly. So what opportunity does this pose for marketers? Right you are. A big one.

It is a way through which digital marketers, can get up close and personal with the customers.

Formal Definition of Mobile Marketing: A set of practices that enables organizations to communicate with and engage with their audiences in an interactive and relevant manner through and with any mobile device or network.

Effective mobile marketing is a cycle of discovery. It is a relatively new channel so there is no particular rule book to follow. However, a process does exist for effective mobile marketing:

  1. Opportunity: You need to understand the sheer size and scale of the mobile marketing universe and why an ever-increasing amount of attention is being paid to it. Once you realize what makes mobile such a big deal, you may discover a few challenges that it may throw your way.
  2. Optimize: This stage will explain the ups and downs of mobile sites and apps. It will include considerations for devising your mobile strategy and show you how to create a mobile optimized website. Though this step, you get to know about app development too- the type of apps you can create for various platforms.
  3. Advertise: Mobile advertising has exploded faster as compared to other forms. In this stage, you learn the many ways in which you can reach customers on their precious devices. 
  4. Analyze: As with all advertising campaigns, you should use analytics to track the success of yours before optimizing them for top results. This final step covers how to do so from a mobile marketing perspective, because one of the great things about mobile marketing is that it is immensely measurable.

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