You know those ads that follow you around the Internet? The ones that somehow know exactly what you have been searching for?
Your computer is not psychic- you are simply experiencing re-marketing, one of the tools of online display advertising (DDA). As a digital marketer, you can create online ads just as you would for an offline campaign. These online ads (or display banners) contain copy, logos, images, maps, and video- anything that will hook users as they browse. Then you can call on certain publishers to pick the most relevant websites, social media channels, and devices for your ads to appear on.
We had seen earlier that SEO is all about driving traffic to your site. Just as you should optimize your site so that it shows higher in search results, you should also optimize the ads that direct the users to it- by including a hyperlinked call to action, for example.
Formal Definition of DDA: A form of digital marketing that uses display ads appearing on web pages as a means of communicating relevant commercial messages to a specific audience based on their profiles.