Search Engine Marketing

Search engine marketing, Why Pay-per-click (PPC)?

SEM (Search Engine Marketing)


Why Pay-per-click (PPC)?

If you are a start-up or a small/ medium business, then PPC is all you need to drag your target audience to your website.


How does PPC do that?

Everyone knows that with the number of internet users growing at an incredible pace, the numbers of online shoppers are increasing too. A study reveals that in 2017, around 1.08 crore consumers did online shopping for apparels, personal care products, electronics etc.

If you have a well optimized website, you may appear in the first page of Search engine result pages


But what about appearing at the number-one position of SERP?

Yes, it is possible!
Have you ever noticed those listing at the top of a SERP with an ad icon beside them, almost unfairly pushing down the organic search listing? That is PPC advertising. As an advertiser, you only have to pay when someone clicks on your ad. So, you can reap the benefits of high click-through rates just by paying a little extra.

PPC/ PSA (Paid Search Advertising) together with SEO, are the main techniques to target people searching for the products/ services similar to those offered by you, through search engines.

So, whether PPC is done through Google Adwords, Facebook ads or twitter promoted tweets, it always proves to be the best and fastest way to reach your potential online customers.


Interested in seeing your business website appear at the top of your competitors?

Then do not delay any more and contact NexGen Digital Media! Our digital marketing experts will save your precious time & money by doing all your homework like searching for appropriate keywords with maximum traffic volume, analyzing them effectively and specifying the suitable ones in your digital ads.

Meanwhile you can see your business thrive and enjoy!