Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service. A strong marketing campaign incorporates videos into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts.
Video marketing has revolutionized the way businesses approach their online marketing strategies. The mass increase in video production has flooded the online landscape with footage about anything and everything. Want to learn about a business? Watch their company culture video on their website. Need help fixing your car? Type in what you need and watch a YouTube video of someone showing you how it’s done. The rise in video production has been attributed to the shift from desktop to mobile. More than ever, the average person has access to content in the palm of their hand.
Additionally, digital technology is cheaper today than it ever has been before. This combination has created limitless opportunities for people to engage with content.
Video marketing techniques are flooding today's social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.